PRESIDENT & CEO
FARAH K. AHMED
MEETINGS & EVENTS
Fragrance Creators Highlights
Impact at 2018 Annual Meeting
Industry leaders celebrated the association’s impact and
signaled the future of fragrance
Fragrance Creators Association gathered
members and industry leaders for a day
of learning, networking, and renewing its
commitment to promoting and protecting
fragrance’s ability to enhance lives at its
2018 Annual Meeting, held November 13th
in Weehawken, New Jersey. The pro-
gram, billed as “Perfume for the People,”
engaged and educated attendees about how
the industry’s policies must be rooted in
the important moments and benefits that
fragrance brings to everyday life.
In dynamic sessions led by thought
leaders, including Dan Renberg of Arent
Fox, LLC, Shannon Coombs of the Cana-
dian Consumer Specialty Products Associ-
ation, Darby Pearson and Eric Moorhead
of Spectrum Science, and Maryellen
Molyneaux of the Natural Marketing Insti-
tute, attendees gleaned key takeaways on
the current and future political landscape,
28 | FRAGRANCENOTES.ORG | Issue 1, 2019
strategy for translating technical fragrance
science to diverse audiences, and consumer
data on fragrance-related trends across a
multitude of product categories.
2018: A YEAR OF IMPACT
“This year, Fragrance Creators demonstrat-
ed our ability to not only adapt but thrive
in our changing times,” noted Robert
Weinstein, Ph.D., President & CEO of
Robertet USA, during the Chairman’s Ad-
dress. “We have used our unique position
in the value chain to serve as the common
ground on fragrance-related issues that
affect our allied customer trades. This
has resulted in better coordination and
strategic thinking in the area of fragrance
policy.”
In her annual report, Fragrance Creators
President & CEO Farah K. Ahmed present-
ed the association’s top results for the year
and demonstrated how Fragrance Creators
is generating influence through its commit-
ment to listening and collaborating. “To be
successful, trade associations need to think
and act like the obsessed entrepreneur—be
doers, not just planners and dreamers—al-
ways learning and searching for change,
responding to it, and applying it as oppor-
tunity,” said Ahmed. “And it is our duty
to demonstrate Fragrance Creators’ direct
ROI to our membership.” Each of the
achievements emphasized how Fragrance
Creators is delivering meaningful and
measurable value; preventing unnecessary
costs; and generating excitement, educa-
tion, and appreciation for fragrance and the
industry.
Ahmed also thanked Fragrance Cre-
ators’ active and engaged membership,
which helped make these results possible,
and looked forward to 2019 and beyond.